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  • Purchased item + HAPPY= Value for Customer??? ~ indobay, inc.

    10.07.2010

    Purchased item + HAPPY= Value for Customer???

       homesweethomebanetsy

    I am in the middle of taking an e-course for small craft businesses (specifically online shops) which is bringing up a lot of questions for me. Good questions, but questions & some doubts nonetheless. I am absolutely fascinated, intrigued, slightly obsessed with thinking about why people purchase the things they do. What is it that drives people to spend their well earned money on something handmade or not? What is it that drives me?

    littlehouse1 My sweet little house by one of my favorite makers, Amber Dusick

    So early on in the course I learned that as a maker my products should provide value for the customer. As a customer, you typically buy products because there’s something in it for you. Maybe that “it” is purely functional. The product solves a problem for you and so you buy it.

    So this got me thinking, specifically about my products. What problems do my items solve? What function do they serve? Initially I began to feel a bit down as I thought about what I created. I started doubting the value that I brought to my customers and potential customers. Were my products really something anyone needed? Was I being selfish and creating products that were flooding the market with more “stuff” no one really needs? I mean really, who needs another pillow cover! Who needs a handprinted mug that says “happy, lovely” on it? And who am I kidding…wooden eggs that are handstamped with the words “live, simply”, who needs them?? Quite frankly, I DO! I really do.

    cats

    favenook2 My lovely print by Dana of Leililaloo

    favenook1 

    La La Love You by SFgirlbythe bay

    As I think about the purchases (specifically from independant makers) that I’ve made this past year I have a definite reason for having bought them. It wasn’t that I necessarily needed these items. In fact, I don’t think I needed any of them, at least not in the basic sense of the word. So what was the value that these items provided?

    motto1

    I love my hairpins by Rebecca from The Ardent Sparrow

    Each of these items made me very HAPPY! Every single item can still, even a year later in some cases, make me smile every single time I pass them by. I absolutely adore them! Some items, like the handmade journal I purchased recently, does have a specific function besides just being so darn lovely. Yet, I have written in it only two times. However, I keep it out when I am creating as a source of inspiration. These items each occupy a special place in my home. My home & my family mean everything to me. So you bet that the things I choose to buy will serve to make our home & time spent here more lovely! They make my house a HOME, truly!

    roughdraft4_thumb[1] my lovely, lovely handmade journal by RoughdrAft books

    DSCN4875

    Wampus, our cat, nuzzled against “Nest” pillow by Autumn & Everything After

    SO IS THEIR VALUE IN CREATING ITEMS WHOSE MAIN FUNCTION MAY ONLY BE TO MAKE THE RECEIVER BLISSFULLY HAPPY EVEN LONG AFTER THAT INITIAL PURCHASE? IS THAT REALLY ENOUGH? IF YOU ASK ME I SAY YES with a capital Y! Can I get an amen! :)

    FYI-It’s American Craft Week – a week dedicated to celebrating the “the countless ways handmade objects enrich our daily lives and contribute to our national aesthetic and economy.” How will you support handmade this week?

    3 comments:

    1. Hey Tania,

      I completely agree. I think making things that make people happy definitely fulfills a purpose. That's one of the reasons I buy handmade--not because I NEED something, but I want it. The only thing I would say is that I buy a lot less "wants" than "needs." However, I do buy a lot of handmade items for gifts for other people--because I want my gifts to be unique and make them happy :) So, your items solve another problem for me--they give me affordable options for gifts that will make the recipient happy and make me feel good about buying!

      ReplyDelete
    2. Yes, pretty things add value! Do we need them? Not like we need food to eat, no. But I like my food to be pretty too, lol. I love seeing the little house it its home!

      ReplyDelete
    3. AMEN!! ;) I think it's hard to describe the value of art!! You and other handmade makers are all artists, in my opinion. And we buy art because it speaks to us and inspires us!

      ...daily inspiration...that's pretty invaluable if you ask me!!

      PS Happy Birthday, Birthday Girl!!! ;-)

      ReplyDelete

    Hi and thanks for leaving a comment! I love reading what you have to say so feel free to write as little or as much as you'd like!

    Wishing you an inspired day!

    Tania :)

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